Our Story

The Lab Ski & Snowboard Shop was founded by Dan and Alex, two passionate skiers and snowboarders who have traveled around the world doing what they love. Both have worked in ski and snowboard shops throughout Michigan and across the country, building the experience and product knowledge behind The Lab today.

We carefully select and personally test the equipment we carry, and we stand behind every product we sell. Our mission is simple: to give every customer honest information, dependable advice, and the knowledge needed to find gear that best fits their ability, goals, and time on the mountain.

Whether you’re buying your first setup or upgrading equipment you’ve used for years, our goal is to make sure you feel informed, properly fitted, and confident in your gear.

Let adventure begin.